Techgropse

How Anasa Gets Its B2B & B2C Marketplace App (From Idea to Launch)

Client Overview

Anasa is a fully featured event management and service booking application, where one can book a number of vendors together or individually. It can be salon appointments, catering, flower arrangements, or any other service, but in any case, Anasa takes the whole procedure much easier using its convenient interface.

The platform serves as a one-stop solution with enhanced features and a dedicated vendor app. By integrating a powerful categorization system and intuitive navigation, Anasa makes service discovery effortless for users while streamlining vendor operations.

Industry

eCommerce

Company size

200+

Region

GCC

Target customers

  • Retailers (18 to 45 Years - Primary)
  • Retailers (46 to 60 Years - Secondary)

Business Situation

01

Business Challenges

Team Anasa had a hard time capturing urban and tech-oriented consumers and remaining compliant with local and global eCommerce regulations.

02

Technical Challenges

Team Anasa encountered challenges in the development of a smooth online marketplace application in a bid to incorporate safe payment gateways and instantaneous inventory control. They wanted to have a user-friendly, scalable, and reliable mobile app that could suit the demands of a Saudi Arabian customer base.

03

Operational Challenges

Team Anasa faced operational challenges in regulating logistics, recruiting various suppliers, and providing consistent customer service. In addition, warehouse management, delivery systems, and the ability to deliver orders on time were also affected.

Why was TechGropse their choice?

Anasa has selected TechGropse because of its experience in creating scalable and high-performance marketplace solutions. The detailed knowledge of applications development, integration of a flawless payment gateway, and the capability to provide end-to-end digital solutions made Anasa confident about TechGropse to create a strong platform that has the potential to attract urban and tech-savvy shoppers.

Business Solution We Provided

We have developed a flawless mobile app for Anasa so that its online marketplace business will flawlessly work in the GCC region.

Discovery & Research

Strategy & Planning

Design & UX Improvements

Technology Choice and Development

Testing & QA

Go-Live & Maintenance

Key Features Delivered

Enhance User Convenience & Efficiency

Streamlined Multi-Vendor Coordination

Secure & Transparent Payment Processing

Real-Time Notifications for Instant Communication

Cross-Platform Accessibility

Optimized Vendor-User Interaction

Tech Stack Used

Frontend

ReactJS

Backend

Node.js

Database

MongoDBPostgreSQL

AI

OpenAI ChatGPT

Cloud

AWS

Results & Outcomes

65%
increase in overall revenue
70%
growth in daily active users
60%
Enhancement in monthly orders
50%
improvement in fulfillment efficiency

Before After

Before
  • No mobile app for customers
  • Unable to target the urban, tech-savvy audience effectively
  • Limited revenue streams due to low online adoption
  • Manual and inefficient order management
  • Slow and unreliable order fulfillment
After
  • Launched a fully functional B2C/B2Bmarketplace app
  • 70% growth in daily active users due to better engagement and targeted mobile reach
  • 65% increase in overall revenue after app launch and improved user experience
  • 60% enhancement in monthly orders through streamlined digital operations
  • 50% improvement in fulfillment efficiency, ensuring faster delivery and higher customer satisfaction

ANASA: eCommerce Platform for Events

anasa

Anasa is an eCommerce company based in Saudi Arabia and serves customers in the region. It has a wide assortment of products that appeal to individuals of all ages and genders to sell more products and increase its revenue. Through the combination of a smooth online presence and an effective delivery channel, Anasa created brand loyalty as well as grew its market share in Saudi Arabia.

  • UAE

    Country

  • 5k+

    Downloads

  • Android and iOS

    Platforms

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